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How I Built TS Fitness into an NYC Boutique Favorite

How I Built TS Fitness into an NYC Boutique Favorite By Noam Tamir, CEO & Founder of TS Fitness From Crunch to Community: My Origin Story  Back when I was a master’s student at NYU and working as a personal trainer at Crunch Fitness, I realized something big: I didn’t

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Yes, You Can Eat Ice Cream and Still Crush Your Goals

Let’s get one thing straight: enjoying ice cream doesn’t ruin your progress. Neither does a burger, a cocktail, or that extra slice of birthday cake. At TS, we believe in balance, not punishment. Here’s what that actually looks like: One treat doesn’t define your week: Progress is built over time—not

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100 Kettlebell Swings a Day? Noam Tamir Weighs In

When the 100-kettlebell-swing challenge went viral, Women’s Health turned to Noam Tamir, CSCS, certified kettlebell instructor, and founder/CEO of TS Fitness, for expert insight on whether this minimalist movement makes sense—and what it’s missing.  Why 100 Kettlebells Work It’s simple, easy to remember, quick to do, and feels hardcore—people love a challenge

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Summer Recovery: How to Stay Fresh in the Heat

You’re showing up. Let’s help your body bounce back—faster. Summer workouts hit differently—and recovery matters more than ever. The heat, humidity, and packed schedules can add extra stress on your body (and your routine). Here’s how to stay sharp, strong, and refreshed all season long: Hydrate like it’s your job:

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Why You Should Lift Barefoot — Tips from Noam Tamir

In the ever-evolving world of strength training, sometimes the best step forward is to take your shoes off. Noam Tamir, founder of TS Fitness, recently shared his barefoot wisdom in Men’s Fitness, and it’s got us all rethinking what’s on—or off—our feet when we lift. “Barefoot training helps reduce ankle

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